In 2009, 38% of motor vehicle-related fatalities in Alberta involved alcohol use. Impaired driving is a serious offence and problem in Alberta, affecting everyone on the road. Drinking and driving can easily be prevented but continues to take lives every day. Communities and law enforcement must work together to rid our roads of unsafe drivers.
The Rural RID (Report Impaired Drivers) campaign aims to increase awareness of the public’s ability to call 911 when they observe erratic driving behaviours (or wobbly vehicles). Goals of the campaign are to increase the public's knowledge of the signs of an impaired driver, and to increase their comfort level in making this call to 911.
RID 911 is a community awareness campaign that uses highway signs, marketing materials, and community events to promote the message that when you see a wobbly driver, call 911.
The strength of this campaign is that it can be tailored to: a community of any size, a large or small project budget, many or few committee members, and various venues.
The Town of Cardston joins Fort McMurray, Calgary, Red Deer and other Alberta Communities in promoting the RID 911 campaign which was designed around the successes of the following: Mothers Against Drunk Driving (MADD) Campaign 911 (2007), The Town of Cardston would like to acknowledge the support of Alberta Traffic Safety Fund and AgCom Petroleum Sales Ltd. for helping to make he program possible.
Be Smart and Do Your Part to get impaired drivers off the road.
10 Possible Signs of an Impaired Driver
Exaggerated or unusual driving can be a good warning signal that a driver is impaired. If you suspect someone is impaired, drive defensively, allowing space between you and the suspected car to avoid a collision. Have a passenger make the call or pull over while on your cell phone.
- Driving unreasonably fast, slow or at an inconsistent speed.
- Drifting in and out of lanes.
- Tailgating and changing lanes frequently.
- Making exceptionally wide turns.
- Changing lanes or passing without sufficient clearance.
- Overshooting or stopping well before stop lights or stop signs.
- Disregarding signals and lights.
- Approaching signals or leaving intersections too quickly or slowly.
- Driving without headlights, failing to lower high beams, or leaving turn signals on.
- Driving with windows open in cold or inclement weather.
Alberta's impaired driving rate is 70 per cent higher than the national average, according to new figures from Statistics Canada. The number of impaired driving incidents in the province was 450 per 100,000 population in 2011 compared to the national rate of 262 per 100,000 population. The statistics also show that the province's 81 per cent conviction rate is below the national average of 84 per cent.